The 33rd Annual Loisaida Festival

Sunday, May 24th ,2020


Loisaida, Inc. Media Arts and Cultural Center invite you to participate in the 33rd Annual Loisaida Festival, which will take place Sunday, May 24th, 2020 along Avenue C – Loisaida Avenue in Lower Manhattan.

Our 2020 theme is “¡Cuenta con Nosotros! – Count on Us!” highlights the upcoming 2020 Decennial Census and the urgency for all to participate and be counted in this critical event, which will in many ways define how Hispanics will fare over the next decade at all levels…from our local neighborhoods to the City, State, and Nation. Hispanics have grown exponentially across the United States. The 2020 Census will be a major benchmark in acknowledging our growth and development as a people and a market, generating benefits, investments, and opportunities to enhance our social and economic empowerment.

Since 1987 the Loisaida Festivalhas been the largest community celebration festival event in Lower
Manhattan, and grows annually in size, excitement, and impact.
Produced by Loisaida Inc., founded in 1978 and one of the last remaining Puerto Rican community organizations in the neighborhood, the Loisaida Festival and its various cultural activities epitomizes over four decades of the struggle and success of the Puerto Rican/Nuyorican diaspora that settled in the Lower East Side as did thousands of immigrants and migrants over the 19th and 20th Century. This historic place – the Lower East Side— our ‘Loisaida,’ as poet, Bimbo Rivas, coined it in the 70’s, is still the ‘Gateway’ to America, a community that embraces diversity, welcomes difference, celebrates arts and culture, and preserves in amber and performance the voice of all that came through this LES portal to settle in the country.

The Festival’s Main Stage and pre-festival activities are yearly graced with the presence of distinguished
organizational leaders, elected and government officials, top tier musical entertainers and performers, as well
as our annual ¡VIVA LOISAIDA! Award winners. This year, for the first time ever, our Main Stage entertainment featuring internationally recognized, Grammy-nominated and both established and emergent musical talent as well as all the activities of the 7thannual TheatreLab for street theater, puppetry and performance, will be LIVE multicasted through our social media platforms anchoring out of Loisaida Inc. Live Media Production Studio! Loisaida’s recently launched Media and Technology capabilities is the “Semillero” for our growing communications, production and multicasting system that will make this years festival accessible worldwide through the web. We are excited to offer our sponsors the ability to feature their brand throughout the live event while also showing their support for Loisaida to the many thousands more that will tune in virtually to enjoy the musical and performance lineup.

We would like to extend an invitation for you and your company to become a member of our Loisaida Festival Family of sponsors that every year make this amazing celebration of Puerto Rican and Latinx culture and accomplishments possible.

For more information on 2020 Sponsorship Opportunities, please reach out to me directly or email festival@loisaida.org

Sincerely,
Alejandro Epifanio Torres, Director
Loisaida Inc.
alejandro@loisaida.org